My name is Ashley Smith. I have a creative background in social media marketing, modeling, and ambassadorship. I specialize in the media, fashion, and retail industries. My expertise in fashion includes mannequin styling, conventional and digital marketing, fashion merchandising, and creating visually striking ensembles and presentations. My education at The State University of New York at Oneonta helped me refine these skills, and I have worked as a certified retail professional at American Eagle Outfitters and Plato’s Closet to get real-world experience.
Designing visually appealing storefronts and layouts, exhibiting a strong understanding of successful item marketing, and maintaining a consistent and interesting social media presence cover the majority of my work. As a current and longstanding employee at a thrift store, I have seamlessly taken on multiple roles simultaneously, including buying, social media marketing, sales associate duties, ambassadorship, and money management. I excel at creating content for apps like TikTok and Instagram and organizing daily picks. This diverse experience has provided me with a comprehensive understanding of retail operations, from the intricacies of purchasing and selling clothes to the overall management and functioning of a store.
My other work includes modeling, ambassadorship, and fashion journalism. My experience includes crafting shopping pages, styling and directing photoshoots, writing fashion trend reports and collection reviews, and actively participating as a model in editorial shoots and runway shows.
