Hi, I’m Ashley Smith— a fashion and media creative specializing in social media marketing, styling, and retail strategy. I’m currently a senior in the SUNY Oneonta 3+1 program with the Fashion Institute of Technology, where I continue to develop my creative and industry-focused skill set.
My background spans fashion merchandising, visual presentation, and digital marketing. I’ve worked with American Eagle Outfitters, Plato’s Closet, and Victoria’s Secret, gaining experience in visual merchandising, sales, and brand representation. As a longtime thrift store employee, I managed end-to-end store operations, including buying, employee training, visual merchandising, floor planning, daily styling edits, and social media marketing, giving me a comprehensive, hands-on understanding of retail management and content strategy.
Throughout my time in New York City, I’ve interned with Lindsey Media during New York Fashion Week, supporting PR and show coordination, and with HelloTailor, assisting with high-end fittings, garment delivery, and social media management. Beyond retail, I work in modeling, ambassadorship, styling, and fashion journalism—styling shoots, writing trend reports, and creating visually driven fashion content.
I’m passionate about visual storytelling, digital content creation, and connecting creative fashion concepts with real-world brand strategy.
